Cercle des Jeunes Philanthropes

Context

The Montreal Museum of Fine Arts wishes to initiate Montreal young professionals to philanthropy and therefore increase the number of donors to its foundation in exchange for exclusive access to a series of events such as private viewings. Even if there is already a part of networking in these types of events, young philanthropists mostly want to get involved and learn about visual arts.

Concept

The identity of the young philanthropists is made up of the multitude of circles representing each of its members, forming a bigger circle vibrating to the colours of the Montreal Museum of Fine Arts.

lecercle.mbam.qc.ca / October 2012

Credits

Project coordinator MMFA: Christine Blais / Promotion and broadcasting committee: Arnaud Granata, Mélissa Hébert, Philippe Santerre, Janie Thériault / Art direction: Folklore / Web development: Folklore